Blogging Ain’t Easy

I saw a note in my husband’s inbox the other day. (Yes, I was looking over his shoulder).  His company just published their new website. (Ooolalala!  It does look sharp!)  Okay, back to the note.  The note from the president of the company said, “We need everyone to blog. So start blogging …” and then he gave directions to send the blogs to their marketing director so she can post them. 

I had to laugh. There are so many things wrong with that approach, it’s a little hard to know where to start.  

If you’ve never tried to blog, let me tell you now, it ain’t easy.  I mean, on the one hand, it IS easy. On the other hand: not at all easy.  You write. Then you edit. Then you re-write. Then you wake up at night thinking about it.  And you re-write again.  You read other blogs. You try to figure out how to get someone to read your blog. You jump up an down when someone does read it. You have a celebratory glass of wine when someone actually comments.  Blogging is a kind of rip your heart out, try try again is anyone listening, hello? hello? kind of experience.  It’s cathartic when you’re doing it and then heart stopping when you press “publish” and check back throughout the next day or two to see if anyone out there is reading. 

 Bueller? Bueller? 

So, I don’t know.  If you work for a company that says to you “Start blogging,”  I’m thinking, they don’t really know what they are asking you to do!  And if they tell you to send your blog to the marketing director so she can post it for you, well, they really don’t know what they are asking you to do.  

And I’m sure the marketing director has pointed out what blogging and community and sharing posts and blogs and comments and all that is all about, but I’m pretty sure the owner of the company doesn’t care. The owner, president, person in charge just wants it all to happen.  “Just make it so!”  

Dear Small Business Owner,

If you want your employees to blog, you need a plan.  If you need a plan, you need a marketing guru.  Let your marketing guru create a plan for you.  Because blogging ain’t easy.

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